About Us

MISSION
To be Singapore’s number 1 brand in astaxanthin based supplements
VISION
Making people happier, healthier and fitter with Astavita

Why are we different?

Astavita® is the branded lifestyle supplements marketed by AstaReal Pte Ltd. We’re new in
Singapore and we’re part of the global expansion plan.

The brand was conceived and launched in 2004 in Japan. Since then our supplements are also
available in the USA and now Singapore.

Why are we different? Well the secret is in the sauce. Our supplements are formulated with the
AstaReal® Astaxanthin platform. Its popularity in Japan and USA made us think that we can meet the
needs in Singapore and the rest of South East Asia. Currently, our product is a unique proposition in
Singapore and we believe our products will help improve the way you feel and look. More
importantly, we care about your health and well-being to lead a happy and productive life.

So being older does not mean older and weaker! Adding Astavita into you and the most important
people in your life is a new health paradigm to maximise the years of core vitality, your look and
physical function.

We aim to educate and encourage all people to lead a more proactive healthy lifestyle.
We provide products backed by a high standard of evidence, guaranteed quality and safety.

The History

AstaReal Pte Ltd start in 2016 in Singapore and forms part of the Global AstaReal Group which is
backed by a 70 year old Japanese Pharmaceutical giant called Fuji Chemical Industries Co., LTD.
In 1994, the company pioneered the development and production of natural astaxanthin from
Swedish Haematococcus pluvialis microalgae. Currently, the Group is responsible for the production,
research and marketing of natural astaxanthin.

The Strength of Astavita

It’s Japan’s power global brand is now in Singapore offering Mother’s Nature Most Powerful Antioxidant!

Astavita Healthy Living Antioxidants

Astavita Healthy Living Antioxidants

Experience Aging at a Youthful level with improve eye vision, cardiovascular strength, beautiful skin and strong immune system with Astaxanthin.

Try Astavita Healthy Living

Astavita Sports

Astavita Sports <br><br>

Push beyond the edge and test your strength and endurance with clinically proven test on our athletes from Japan.

Try Astavita Sports

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